President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Diversity And Inclusion Training

Diversity and inclusion training creates truly inclusive and diverse businesses. This kind of training empowers managers and employees to work well together regardless of their background, gender, or cultural background. In other words, a business that values diversity can be said to be truly progressive. In this article, you'll learn what constitutes diversity and inclusion training:

The most important step towards building a truly diverse and inclusive work environment is to identify the goals of your organization, and then create a multifaceted approach to achieving those goals. This is one of the best ways to define your company's goals and objectives. For example, some organizations might choose to focus on creating a more tolerant and accepting work environment. Others might look for ways to encourage diversity and cultural awareness, and yet others might want to provide an environment where all employees feel welcome and valued.

It is also helpful to use the same "inclusion training" approach to evaluate each facet of the work environment. For example, an area that has many gender and ethnic diversity might need to have a separate or more easily accessible training program for employees dealing with issues of cultural diversity. Having an effective diversity plan is an excellent way to determine what kind of programs will work best in your work environment.

Most successful companies take a multifaceted approach to recruiting, hiring, retaining, and promoting from the top down. Specific diversity and inclusion programs are developed and more specifically designed for each industry or job function within the company. These programs are implemented through a series of steps. These steps are usually presented in a formal policy or manual, but sometimes they are listed under "other procedures" or" Procedures to be considered for future review."

The first step of implementing an inclusive environment is to develop an inclusive culture. This involves creating a workplace climate that is free of discriminatory comments, actions, and opinions. To do this, it is necessary to train everyone, including managers and supervisors, on how to recognize, and eliminate systemic or unconsciously discriminatory behaviors. A comprehensive diversity and inclusion training programs should include a separate section on how to build a supportive and inclusive workplace that incorporates gender and ethnic diversity as well as other types of diversity. Specific examples of these kinds of behaviors include:

One of the most important components of a diverse workplace is an unconscious bias training course. This particular training course should address any unconscious bias or stereotyping that a manager, supervisor, or employee may have. The unconscious bias training course should also address the ways in which employees can consciously change their behavior to avoid being discriminatory or biased. For example, if an employee complains that he feels that he is being bias against a certain gender or race, he should be taught how to modify his actions or behaviors in order to avoid being accused of discrimination. Similarly, if a manager finds that his employees follow a certain routine in the workplace, he should be taught how to modify the behavior to avoid creating a work place that appears discriminatory.

A well developed inclusion training program must contain guidelines for dealing with emergencies involving sexual harassment, workplace violence, or discrimination. It should also contain guidelines for dealing with situations that occur outside of the workplace that may lead to employees complaining about discrimination. These emergency procedures should include what types of complaints will be reviewed by an equal-opportunity-opsy team and what type of complaints will be forwarded to human resources for handling according to the specific employer's guidelines. This emergency procedure is especially important in small companies where there may not be an employee ombudsman or equal-opportunity-opsy team. Similarly, an inclusion training program should also contain information about what types of complaints will result in what types of disciplinary actions.

In conclusion, a diversity and inclusion training program can benefit your company in several ways. First of all, it will help staff members understand the difference between discrimination and appropriate behavior. Second, it will provide them with the information they need to make good judgments about their own job performance, as well as others'. Lastly, it will teach them how to modify their behavior in order to avoid being accused of discrimination, and how to get support from other employees when they feel that they are being treated unfairly at work.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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